SAP Emarsys Customer Engagement

Establish stronger customer relationships by personalizing every interaction

Frustrated Customers, Inefficient Service?

Customer engagement is the ultimate battleground. Traditional marketing methods often struggle to deliver personalized experiences across channels, leading to customer dissatisfaction and missed opportunities. Here’s how these challenges can nudge companies towards a solution like SAP Emarsys Customer Engagement:

Inconsistent Journeys and Omnichannel Challenges

Customers today expect seamless brand experiences across all channels (email, social media, mobile app). Traditional methods might struggle to orchestrate consistent messaging and personalization across various touchpoints, leading to customer confusion and missed engagement opportunities.

Limited Personalization and Static Marketing Content

Generic marketing messages often fail to capture customer attention. Traditional methods might lack the capabilities to personalize content and offers in real-time based on individual customer preferences.

Fragmented Customer Data and Disconnected Systems

Customer data often resides in disparate systems (CRM, email marketing platform, website analytics) creating a fragmented view of your audience. This makes it difficult to personalize marketing campaigns and deliver consistent experiences across all touchpoints.

Limited Customer Segmentation and Targeting Capabilities

Traditional marketing methods might rely on generic demographics for segmentation, hindering campaign effectiveness. SAP Emarsys Customer Engagement empowers you to create highly targeted segments based on real-time behavior, purchase history, and online interactions, resulting in marketing messages that resonate with your audience.

Challenges with Data-Driven Marketing Measurement

Demonstrating the effectiveness of marketing campaigns requires accurate measurement. Traditional methods might make it difficult to track the true impact of marketing efforts across different channels and touchpoints.

Ineffective Marketing Automation and Manual Workflows

Marketers today are burdened by repetitive tasks. Traditional methods might require manual campaign management, hindering efficiency and responsiveness to customer behavior.

Build Brand Loyalty and Drive Growth

SAP Emarsys Customer Engagement empowers marketers to bridge the gap and orchestrate exceptional customer experiences across all touchpoints

Unified Customer Data View

Gain a holistic view of your customers by centralizing data from diverse sources (CRM, website analytics, loyalty programs) into a single customer profile. This empowers you to understand customer behavior, preferences, and buying journeys across all touchpoints, laying the foundation for targeted marketing efforts.

Advanced Customer Segmentation and Targeting

SAP Emarsys Customer Engagement allows you to create highly targeted audience segments based on real-time behavior, purchase history, online interactions, and even predicted future actions. This granular segmentation ensures your marketing messages resonate with the right customers at the right time, maximizing campaign effectiveness.

Seamless Integrations and Ecosystem Flexibility

Connect SAP Emarsys Customer Engagement effortlessly with your existing marketing stack. The platform integrates seamlessly with CRMs, email service providers, web analytics tools, and other critical marketing technologies. This ensures data flows smoothly and empowers you to leverage your marketing ecosystem to its full potential.

Marketing Automation and Workflows

Streamline marketing operations and boost efficiency. SAP Emarsys Customer Engagement automates repetitive tasks such as triggered emails, personalized content delivery, and abandoned cart reminders. This frees up marketers' time for strategic initiatives and allows for real-time customer engagement based on behavioral triggers.

AI-Powered Personalization and Dynamic Content Creation

Craft marketing experiences that feel personal and relevant to each customer. The platform leverages AI to personalize content, product recommendations, and offers in real-time based on individual customer preferences and behavior. This fosters deeper customer connections and drives conversions

Powerful Analytics and Marketing Performance Measurement

Go beyond vanity metrics. SAP Emarsys Customer Engagement provides comprehensive analytics tools that enable you to track key performance indicators (KPIs) across all channels. This data-driven approach empowers you to measure the true impact of marketing campaigns, optimize strategies for maximum ROI, and attribute success across different touchpoints.

Omnichannel Campaign Management and Journey Orchestration

Deliver a seamless and consistent customer journey across all channels (email, social media, mobile app, SMS, direct mail). The platform empowers you to orchestrate personalized messaging, offers, and recommendations across various touchpoints, fostering a cohesive brand experience that drives engagement and conversions.

Omnichannel Marketing Compliance Management

Navigate the complexities of marketing compliance with confidence. SAP Emarsys Customer Engagement provides tools to ensure adherence to evolving regulations like GDPR and CCPA. You can build trust with your customers by demonstrating your commitment to data privacy and security across all marketing channels.

Why should you
choose iQuantM?

SAP Emarsys Customer Engagement offers a powerful solution to improve your customer journeys, but unlocking its full potential requires expertise and a proven track record. Here’s why iQuantM is the ideal partner to guide you on your SAP Emarsys Customer Engagement journey:

Deep SAP Emarsys Customer Engagement Expertise

We understand the intricacies of the platform and can configure it to perfectly match your unique customer data landscape and marketing goals.

Customer Data Strategy and Segmentation Playbook Development

Our experts will design a data-driven segmentation playbook within SAP Emarsys, allowing you to create highly targeted audience segments for maximized campaign impact.

Omnichannel Campaign Orchestration and Journey Mapping

iQuantM specialists will configure SAP Emarsys to orchestrate omnichannel campaigns, ensuring consistent messaging, branding, and offers across email, social media, mobile app, SMS, and direct mail.

Marketing Automation Workflows and Personalization Strategy Development

Our experts will design automated workflows within SAP Emarsys, enabling real-time engagement based on customer behavior. We will also help you develop a data-driven personalization strategy to deliver relevant content and recommendations that resonate with each customer.

Advanced Analytics and Marketing Performance Measurement

iQuantM specialists will configure SAP Emarsys to provide in-depth marketing analytics. This empowers you to track key metrics like customer lifetime value, campaign ROI, and measure the true impact of your marketing efforts across all channels.

Seamless Integrations and Marketing Technology Stack Optimization

Our team possesses the expertise to connect SAP Emarsys effortlessly with your CRM, email service provider, web analytics tools, and other marketing technologies, maximizing the value of your existing marketing investments.

Omnichannel Marketing Compliance Implementation

iQuantM specializes in implementing robust compliance measures within SAP Emarsys. We ensure your marketing campaigns adhere to evolving regulations like GDPR and CCPA, fostering trust and transparency with your customers.

Change Management and User Adoption Support

iQuantM develops a tailored change management strategy to ensure your marketing team embraces the platform. We provide comprehensive training programs and ongoing support to empower your team to leverage SAP Emarsys effectively.

Ongoing Optimization and Strategic Guidance

We partner with you to continually refine your segmentation strategies, personalization tactics, and marketing automation workflows, maximizing the return on your investment in SAP Emarsys Customer Engagement.

Know your customers and personalize every touchpoint

Choosing iQuantM as your SAP Emarsys Customer Engagement partner empowers you with the expertise, experience, and ongoing support you need to create exceptional customer experiences that drive engagement, loyalty, and measurable business growth.

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We’re happy to answer any questions you may have and help you determine how we can best fulfil your requirements.

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