Careers

Location : Coimbatore  Experience : 3 – 8 Years

Responsibilities for SEO Specialist

• Develop optimisation strategies that increase the company’s search engine results rankings
• Research SEO keywords to use throughout the company’s website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Collaborate with the marketing team for compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimisation and search engine rankings
• Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics 

Qualifications for SEO Specialist

• Two to three years of experience in successfully developing and executing SEO campaigns in B2B or Tech industry
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs such as Google Webmaster Tools, keyword research tools, tracking tools, and rank tracking
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analysing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as Adwords or paid marketing campaigns, is a plus