How can retailers sell more during Halloween?

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Retailers can increase their sales effectively with the right strategy during Halloween. Let's delve deeper into it.

Halloween has inspired parents to watch their children dress up in spooky costumes, play trick or treat and enjoy the holiday season. A survey by Hershey states that nearly two-thirds of parents plan to do more this Halloween compared to last year.

COVID-19 has changed the way the retail industry used to function. The retail industry’s second-biggest holiday, undoubtedly Halloween, has led to expectations in many corners of the world since people are regaining their confidence with a surge in vaccination.

How can retailers take advantage of this situation and increase their sales? First, let’s take a thorough look. iQuantM, a reliable SAP Partner in UK, can help you a lot.

Halloween

Tips for Retailers to increase their sales during Halloween season

Promote customer safety

When you want to sell your products during the Halloween season, especially during this pandemic, you must assure your customers of safety measures. Most of the population would hesitate to purchase at a shop that doesn’t adhere to safety and security protocols. The retailers can communicate their COVID-19 updates on their website, social media, email marketing and mobile app. Make sure that your in-store employees take it seriously and walk the talk.

Strengthen your online presence

The online activities of businesses have exploded to the next level. You must be prepared to showcase your business on relevant online websites such as directories, reviews, and social bookmarking sites. Add plenty of visual content and build your brand.

Create a potent branding strategy.

Branding is undoubtedly one of the most important aspects of any business. It can set your company apart from the competition and helps customers remember you. As such, it’s essential to create a strong branding strategy and stick to it.

Your branding strategy should include a clear and concise mission statement and core values. Choosing a solid logo and colour scheme associated with your company is also essential.
Branding is integral to your business and should not be taken lightly. Also, choose an SAP Partner like iQuantM to achieve the desired results in the UK.

Allow click-and-collect

With doorstep delivery, your customers can order from their place without hesitation. It not only drives traffic to your online store but increases sales invariably. Also, this will raise your brand awareness and bring many productive measures to your business.

Ensure top-notch customer service

Nobody wants to be left hanging around the corner when they visit your online store. Providing the most sophisticated customer service would act as a backbone for businesses wishing to build a permanent place for themselves in the hearts of their customers during this holiday season.

Keep communicating

Communication is the key to ensuring the long-term success of your business. Get clear insights into what your customers expect when they approach your store. Keep them updated on the latest Halloween products and services through email, social media pages and website.

Automate your entire retail sales process

Automation would be the best remedy to let go of sales stress. Re-engage with inactive shoppers and inform them what’s new during this Halloween season, integrate your chatbot with an efficient sales ERP, take care of your finances and follow up with your leads regularly with a robust ERP System solution and SAP Implementation such as RISE with SAP.

Make changes based on your findings.

After analysing your data, you may need to change your strategy. An SAP Implementation partner in the UK updates your goals and tactics to reflect your new findings. Additionally, you may need to change your budget or resources allocated to different marketing channels. Be sure to test your new plan and make sure it is working before making any additional changes.

Stay up to date with the latest trends.

It’s essential to stay up to date with the latest trends. However, an SAP Implementation partner helps you keep track of the latest trends can be challenging, especially if you’re unsure where to start.

SAP Partner service helps you make the most out of this Halloween!

Contact iQuantM, a Trusted SAP Partner, if you need RISE with SAP and SAP Implementation service.

FAQs

The survey by Hershey states that nearly two-thirds of parents have plans to do more for this Halloween when compared to last year.

Retailers can increase their sales effectively. These are some of the most common Halloween retail sales tips you can follow:

  • Promote customer safety
  • Strengthen your online presence
  • Allow click-and-collect
  • Keep communicating
  • Automate your retail sales process

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